You've got a website to help promote your business, excellent. Now, when was the last time you looked at it? When was the last time you looked at it from your customer's perspective? During a marketing...
With the fact that Google launches over 500 algorithmic changes every year, you could easily spend your entire working life researching them and how they will affect your website. Indeed many companies employ people to do...
One of the 'hot' topics in SEO at the moment is social media hits. A lot of businesses are now offering 'authentic' Facebook likes, YouTube views/likes and Twitter followers. These are not genuinely interested potential customers....
In Yan's recent blog he talked about pros and cons of YouTube and Vimeo to host promotional videos. We advise the vast majority of our clients to use videos to promote their business, and post them...
Recently I've noticed a lot of interest in online videos and where to store them. The two obvious choices for video storage are YouTube and Vimeo. Many struggle to decide which website to choose because there...
Social media sites are always making tweaks and changes, based on customer feedback and constant monitoring of activity. Apart from spending all day working out what the changes are, how do you keep an eye on...
Towards the end of last year social networking site LinkedIn made some changes that brought on some mixed feedback. The changes left users confused as to why features had been removed but at the same time...
Latest research indicates nearly 50% of consumers use a mobile device as their primary internet access device, and this number is growing fast. Some experts predict that by 2014, most web traffic will be on mobile...
Do you own a smart phone or tablet device? If so then it's pretty safe to say that you've used to it to surf the web. Each year more and more money is pumped into the...
A lot of my time for Appletree is spent planning. We plan our clients marketing activity with them, then integrate it with their overall marketing strategy and deliver for them. Simple. We know it works for...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
