[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] The Advertising Standards Authority (ASA) has announced that its remit is being extended to cover marketing on websites. From March 1 2011, marketing communications on your website and in other places...
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] You need a new website. You?ve asked a web developer to pitch for the job but you don't speak fluent ?tech?. How do you know what to ask for? Here are...
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] If you plan what you want your website visitors to do and think about how they will react to pages on your site, you can encourage them to do what you...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I have a good friend whose new business is doing particularly well. She opened her new shop nearly two years ago, and already she is overwhelmed and thinking of expansion! I...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] We?re building a brand new website for Appletree, so I thought I?d let you know how we?re doing it and how we do it for clients. The first thing we did...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] The number of ways that you can promote your business through online marketing is constantly growing. It is now accepted that you need an online presence in order to market your...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I saw a question on LinkedIn that asked how to optimise a website's homepage that consisted purely of Flash. Flash is a programme that provides animation with images and graphics for websites, and you...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] For those who are still confused by my title, Web 1.0, 2.0 and 3.0 are the various stages the internet has evolved, and how it has affected electronic, email, online or...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The short answer is No. This question is asked because, with some businesses, it appears that their Facebook page is getting more hits than their website, but let me assure you...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I was talking to someone the other day about SEO (search engine optimisation) and they asked me to send them some examples. Of course I instinctively said 'Yes', but then I...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
