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Bothered by spam? Here’s a way out

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] My colleague Andrew received a business card  from an attendee at Ladies That Lunch so he could put his details on the newsletter mailing list. This is a very acceptable way of increasing...

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The difference between a blog and a blogsite

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Wordpress comes in two versions, .com and .org ? so how do you use Wordpress efficiently? Wordpress.com provides free hosted blogs that take about 20 minutes to set up. Everything is...

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Ineffectual landing pages are a waste of time

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This sweeping statement has arisen because I see so many examples! In fact this covers two kinds of landing pages, since it refers to the webpage the visitor first lands on...

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What do you prefer, interactive or static websites?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Websites are not the same throughout the world. Apparently in Europe they are mainly what we call ?static? websites, online business brochures, somewhere the visitor can confirm a business after a...

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“Not all bounces are bad”

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This title is derived from a quote from Cat Young of Solve the Web, who kindly came to the Appletree offices last week to give us a quick tour of Google...

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Using analogies to explain the technical bits

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Quite a lot of what I do is technical. There was once a time when I didn't understand what I do, so I had to learn, usually the long and hard...

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What does a website review involve?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I'm doing several website reviews this week. The main brief is to find out whether each website attracts the right kind of customer, and whether the right message is being put...

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Is a blog more than a marketing accessory?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Someone on LinkedIn asked a question if blogs are businesses. Many of the answers wittered on about affiliate and sponsored advertising, as if making money made your blog a business. I...

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14 ways how to optimise your website’s index page

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] A question from LinkedIn presented this subject, and I duly responded with these following points. They are in no particular order, just as they came out of my head. This information...

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How to encourage newsletter signups from your website

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This scenario arose from one of our new clients, which I would like to share with you. They migrated from their previous newsletter system to JAC, Appletree's version, and consequently were issued...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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