[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] An internet spider is a robot that crawls around the world wide web. They are also sometimes called crawlers. They use an algorithmic programme that follows links throughout the net searching...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] During a recession one of the main marketing activities to suffer is advertising. This is not surprising, as most adverts fail because the people that write and/or design them don't understand...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Not all Google Adwords work properly because the campaigners don't know what they're doing, and I often sigh when I think of how much money is wasted. Let me give you...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] CSR can be divided into four sections - people, premises, purchasing and promotion: People - we make sure our staff get the training they need and have the best equipment and environment...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many factors that should go into a webpage. I see so many that lack even the fundamentals, resulting in a boring, uninspiring, even an useless product. Consider these tips...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] I had a bit of a rude awakening the other day when an expert told me off about my webcopy. My trouble is I think visually, which sometimes I concentrate too much...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] I accompanied Chantal to the Build a Better Business event organised by The Late Breakfast yesterday, where Chantal was giving a talk about how to incorporate a marketing strategy into a...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] It?s amazing how many businesses don?t have a blog, or if they do, it lies neglected and forgotten. Only recently I helped resuscitate a website by rewriting the copy to bring...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Start with who you already know. Send out an invitation to all the people you have contact with, but make sure that they are eligible. The prequel to this post reminded...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
