Is a Mobile Optimised Website Important for Your Business?
Do you own a smart phone or tablet device? If so then it's pretty safe to say that you've used to it to surf the web. Each year more and more money is pumped into the...
Another year older… any wiser?!
At this time last year I wrote with some surprise about how many birthday wishes I received online, rather than on birthday cards. I wrote this with surprise yes, and I will admit, some disdain. Can...
Tumblr, Flickr, Diggit……. what next?!
In our last blog, Yan talked about Tumblr and how it can be a useful marketing tool. Is it me, or are there more and more ?'text-speak' style social media names cropping up? In terms of...
Tumblr in business: Should I be using it?
More and more businesses are starting to understand how important social media is and what it can do. Does that mean that your business should create an account for every social media website out there? In...
What’s Your Newsletter RoI?
The costs involved in setting up and maintaining a newsletter do not have to be high. If you can string a sentence together, know about your subject and have the time to commit to regular writing,...
Should your business still be using email newsletters?
In my personal experience email newsletters are quite an effective marketing tool. However before I started at Appletree I had my doubts on whether or not newsletters still had a place in the marketing world. After...
Marketing in 2013
A relatively short time ago, marketing was pretty straightforward for small businesses. You could go networking, take out an advert in the local paper, maybe even send a mailshot. Nowadays that list has grown. You can...
Why I Regularly Read Newsletters
In Appletree's latest newsletter Scribbles, we discussed if newsletters are still useful in today's information crowded world. Our view is that yes they are, if researched and executed properly. I subscribe to quite a few newsletters,...
Jessops closes – end of an era.
As you may have heard Jessops announced closed all of their stores on Friday 11th of January. But what's this got to do with a small marketing company in Newbury? I worked for Jessops for three...
Why are websites like finely tuned cars? They need regular maintenance to retain optimum performance.
Having a business website is up there on the vast majority of business marketing plans. You invest in setting one up, even if you go down the do-it-yourself route, in terms of time and money. Are...
