The media with which we communicate as individuals and businesses is constantly changing and evolving, reflecting the changes in technology and preferences in consumption of content. A revolution in media is taking place, by the choices...
I was looking at buying a laptop the other day and I came across the Alienware website - Alienware spcecialise in very high performance gaming laptops. After looking over the spec of some of the laptops...
Good morning Appletree readers, my name is Nidhi, aka the Creator, Innovator and Perfectionist. I joined the Appletree family in the middle of August as the Account Manager and it has been quite a roller coaster...
We've championed the use of blogs for marketing for a long time. Now we need to look at whether blogs are actually working. As with all marketing tools, you must measure their effectiveness, adjust and re-measure...
There's been a lot of cynicism around LinkedIn endorsements. Many people don't really understand what they're for and why we should be using them. I can include myself in this, as I didn't see the point...
Did you know that uploading a weekly blog can increase your Google ranking? As Google loves fresh content we are seeing more blogs being uploaded to websites. However are blogs only being used for Google rankings?...
My last Appletree blog. A time for me to think back over my time at Appletree, and consider how, in my mind, marketing has genuinely found its place. Place - one of the 4 P's in...
You have recognised that videos are an important marketing activity that connects you with your audience. You have started filming, creating and uploading videos but noticed that the videos are not reaching the amount of views...
I've been writing about how SEO should be approached from a true marketing perspective for what seems like an age now. Back in autumn 2012 I wrote a series of blogs, starting with 'Why clever marketing...
Search Engine Optimisation (SEO) is such a vital part of the digital marketing world that recently we are seeing more and more companies offering it as a service. More businesses are claiming SEO expertise as...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
