Lots to Like with LinkedIn
I?d like to share with you an idea that one of my clients came up with, which has helped her grow her mailing list by a huge amount and has helped her start a relationship with...
Video Your Presentations to Improve Your Performance
In November 2011 I ran a full day workshop all about Marketing Planning. During the day I was filmed and we?ve been editing the different sections, so that we can share the content from the workshop...
What is Networking and How Does it Work? Part One
In the simplest terms, face to face networking is about meeting the people who will help you make a success of your business. These people can be clients, suppliers and all the other people who can...
How Do You Know if Your Marketing is Working?
One of the secrets of good marketing is to find out what works and do more of it. So how do you find out what works? You measure your marketing! I am always amazed by the...
Networking ? the Final Piece of the Marketing Puzzle
When people ask me how many different marketing tools they should be using, my answer is usually ?Somewhere between 5 and 10.? Why? Because it can take a number of ?hits? before someone is ready to...
Is face-to-face networking right for your business?
This might sound like a strange question, but it is a question that everyone who is thinking about going networking should answer. Networking is a really powerful marketing tool for many people and many businesses, but...
?You all know what I do, so I don?t really have much to say.?
This is something I heard someone say at a networking meeting last month. We had eaten lunch and were then given the chance to stand up for about a minute, to tell the rest of the...
Who does your networking for you?
When you go to a networking meeting, are you looking to meet clients? Will there be people in the room to whom you can sell your products and services? Will you meet someone for the first...
Ad Hoc Marketing Does Not Work
?I?ve tried direct marketing and it doesn?t work.? ?I went networking once but it didn?t bring me any new clients.? These are phrases that I hear on a regular basis. It?s a bit like saying ?I...
The Power of Your Voice
At a recent networking lunch. I was lucky enough to enjoy a presentation from Laurelle Rond, who runs a sound therapy clinic in Oxfordshire. Laurelle was an amazing speaker, with confidence to stand up in a room full...
