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Experience Business

Appletree has been helping to organise a business exhibition, Experience Business next month. The event will take place on October 10th at The Springs Hotel in Wallingford. Everyone is welcome to attend the free event. As...

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Stop Wasting Your Marketing Budget!

I spoke to someone at a networking meeting recently, who told me about the different marketing he was doing. He was sending out leaflets and going networking and phoning potential clients and doing more networking and...

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What?s Your Call to Action?

During a recent client meeting, we revisited the importance of a call to action (CTA) on the marketing material we produce for them.  This seemingly simple activity is often overlooked as is too obvious - we...

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May I Join You? Or How to Get Talking at a Networking Meeting

Walking into a networking meeting full of people talking to each, and getting a conversation going is not the easiest thing to do. So here are some tips for getting started, with thanks to Mike Southon,...

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What Do You Do Before You Go Networking?

In July I wrote on this blog about some of the things you need to think about before you go to a networking meeting. You could just turn up, but if you spend some time preparing...

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How Do You Use Social Media? Part 2

In Part 1  we considered ways of using social media effectively as part of your marketing plan.  Here are a few more suggestions for you to consider. 1.  Measurement is still key Marketers have always been...

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What?s the Best Type of Networking for You? Part 2

Back in June 2012 I wrote a blog about how to decide on the best types of networking meetings to go to. I covered a number of options and you can click here to see what...

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How Do You Use Social Media? Part 1

In business today, it is almost a given that social media forms part of a company?s marketing plan, regardless of the size of company.  London 2012 was the first truly ?social media Olympics?, the results for...

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What is Networking and How Does it Work? Part Two

Back in June I wrote a blog post about how and why networking works. Click here to read that post and read on for more reasons that you should use networking to grow your business. Face to...

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How Not to Network ? Common Mistakes and How to Avoid Them

Once you?ve learnt some of the skills of networking, you?ll find that it gets easier to do. However, there are plenty of things that can go wrong and affect the results of your networking efforts. Here...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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