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It’s What You Know, Who You Know and How You Help Them

For many years, I've built my business by giving away help and advice. Sometimes it has felt as if I've been too generous. Sometimes I've wondered if I've been giving away too much. And sometimes, it...

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Because People Buy When They Trust You

When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...

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The Hotel Inspector Says ‘Keep it Simple’

Alex Polizzi, The Hotel Inspector, knows a thing or two about running successful hotels and about turning struggling establishments into ones that really thrive. While watching an episode on the TV recently, it occurred to me...

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How Can an Ebook Promote Your Business?

A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...

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Do People Really Buy People?

'People buy people' is a phrase you've probably heard more times than you need to, but when you sell a service it really is important. I'd like to share a story with you, to show you...

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Increase Referrals by Improving Your Online Presence

"I want my website and LinkedIn to work properly for me and my business," said Sue. "What do you want them to do for you?" I asked her. "I'm not sure," she replied. "I just think...

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Do you need to be on LinkedIn?

Facebook pages, gaining  Twitter followers, having hangouts on Google+, videos on YouTube. With the growing list of social media websites it's hard to keep up to date and know which ones are important and gain value...

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Look After Your Clients and They’ll Look After You

"I need to find new clients." This is something I hear all the time from business people I meet. "What's the best way to do it?" they ask me. In my blog of 10 October 2012...

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Ideal Business Clients

What Are Ideal Business Clients? Every business has its 'ideal clients' - those people or businesses that you want to work with and work most effectively for.  Who those ideal clients are is different for every...

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Marketing – it’s a lot like exercise – it works best when you do it often and regularly.

I'm one of those people who have to do exercise often and regularly to see any results whatsoever.  I used to see this as very bad, but have started to see it in a different light...

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Latest Blog

Contributing to the Shopping

As the UK was about to head into another Covid lockdown towards the end of...

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Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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