What makes your perfect clients tick?
If you?d rather work with PERFECT clients, than ones that sometimes pay you on time and don?t demand too much too soon, you need to work out who these people are. One way is by thinking...
Why you need a strategy for your marketing ? part two
Recently I wrote a blog about why you need a strategy for your marketing and I explained two out of four possible strategies you can use. Click here to read the first blog about the first...
Why you need a strategy for your marketing ? part one
Why do you need a strategy? For the very same reason that you set goals for your marketing and your business. You could just set off and try lots of different marketing activities, in the hope...
Where is your business?
When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...
FastTracking: Smart moves for smart businesses
One thing I see quite regularly in business is the need for new blood. Many small businesses find themselves in a cycle ? the ?feast and famine? rollercoaster. They spend lots of time doing marketing, generating...
How can you use the Law of Attraction in your business?
Do you use the Law of Attraction in your business, to get the clients, staff and suppliers you want? If you ever find yourself using words like ?coincidence? or ?serendipity? or saying that good things just...
Why Should You Give Your Marketing a Holiday?
I had two weeks off at Christmas last year and then worked through, without any real time off, until the end of July. By the time I went on holiday, I was ready for it. I...
The secrets of marketing
The secrets of marketing There are a number of secrets to great marketing. You don?t need to spend lots of time and money trying to work out what?s best for your business, because other people have...
How opaque are your successes?
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Every success should be totally visible in its entirity. It should scream out how wonderful it is and why everybody should notice it, be totally easy to understand how it operates and...
Feast versus famine ? which do you prefer?
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] Do you recognise this scenario? You start your business and you?re not very busy, so you do lots of marketing ? going networking, sending newsletters and mail shots and all the...
