[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] What do insurance companies, garden supplies, office stationery, solar panels and window blinds have in common? Leaflets advertising them were all delivered to my home recently, on the same day, by...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] Running a business takes up a lot of time and energy. There?s a lot to do and a lot to think about. Sometimes you might find that you start to lose...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] At this time of year predictions for the business future will be winging around the ether, internet, cyberspace or whatever you want to call it, and they are as varied as...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] How do you make your business stand out from the crowd when it?s just you? How do you show people what?s different about your business when your business is, well, you?...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Philip Kotler?s definition is: ?Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.? Of course...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] [caption id="attachment_840" align="alignright" width="180" caption="Keith Burr of Recognition Express and Dianne Beechey"][/caption] During the summer I entered Dianne Beechey, my longest serving employee, into the Recognition Awards 2010, run by Recognition...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] According to one internet source, it is ?? about delivering new ideas and content to your target publics based on deep insights into the business issues and challenges they face.? Craig...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogs are hard work. They require consistent updating to make them successful, and unless you love or excel in writing skills, the effort required can be daunting. Perhaps you feel you...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Here are some tips on various selling techniques. Controversially I'm treating them like my marketing methods: building relationships, spreading expertise and gaining credibility, as these attributes can all be used in...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This is a good subject for start-ups and very small businesses who don?t have a large budget to work with. The first free marketing method is networking. Go to as many...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
