Once you?ve created your strategy for newsletters in terms of compelling content and writing, you need to have a plan to ensure people are actually going to read it. Here are a few ideas to help...
A regularly published B2B email newsletter is a key component of most B2B digital marketing strategies. They are a cost-effective way to nurture prospects and help maintain a relationship over a client's lifetime. They are a...
On 7 March 2012 I was asked to give a presentation at an FSB event, on how to integrate your online marketing. There had been two talks before mine ? one on how to grab people?s...
At the time of it?s test launch in June 2011, Google+ was hailed as ?the future of social networking? and was at the time the newest social networking service on the web. Sceptics were quick to...
Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again! Sound familiar? The start of a new year is generally filled with repeated...
At a recent networking meeting I spoke to a salesman from a printing company, about how he was looking for someone to do marketing for his company, to support their sales team. With too much work to...
I recently had a very interesting meeting with a website designer, who is looking for help with creating social media content for his clients. When I got thinking about how we came to be having this...
If your business is standing still ? always doing the same things, the same ways, for the same people ? then you could be missing out on new opportunities and new business. Your competitors will be...
Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again! Sound familiar? The start of a new year is generally filled with repeated...
Are you a big fan of Christmas? Do you have your tree up, your lights on and all your presents bought and wrapped? Or do you say "Bah humbug" to all the festive glitz and expense?...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
