A woman spotted Picasso sketching outside a café in Paris. The woman asked Picasso if he might sketch her, and charge accordingly. Picasso kindly obliged. In a few minutes he handed her an original Picasso.? ?And...
Are you riding the feast and famine rollercoaster? ?I can?t write a newsletter this month because I?ve got too much work to do.? ?I can?t afford to go networking because I don?t have enough money coming...
In Marketing Your Blog Part 2 we looked at ways to promote your blog 1-6. Here?s the final instalment of this series, giving you more tips on how to make sure your blog is working hard for...
In part 1 of Marketing Your Blog we considered in brief a summary of the most effective ways to market your blog. In Part 2, we?ll look at some of these ways in more detail, and...
Here is a process we use for creating Marketing Plans for all our clients and our business. It forms the structure of the book ? Magnetic Marketing ? and it?s what we talk about in short presentations called The 9 Minute...
At Appletree we work with companies in many aspects of their marketing, and one of our key recommendations is 1) to write and post blogs, and 2) to promote that blog effectively. For many of our clients...
I?ve written a blog of 10 questions that you can ask a Marketing company, before you invest in their services. Click here to read it. As I was writing the questions, I realised that this is...
If you?re thinking about taking on a marketing company, here are 10 questions you can ask them, to help you decide who to work with and how much to spend. Who do you specialise in working...
?I?ve tried direct marketing and it doesn?t work.? ?I went networking once but it didn?t bring me any new clients.? These are phrases that I hear on a regular basis. It?s a bit like saying ?I...
I?ve written a new case study to go into the second edition of my book, Magnetic Marketing, and thought you might like to read how measuring your marketing can save you money. The first edition of...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
