What's the first stage of getting your marketing to work for you? Plan it. This doesn't mean creating a formal marketing strategy document after days of brainstorming and " blue sky thinking". It basically means looking...
Towards the end of 2013 the Appletree team were taken for a pub lunch for our monthly ideas and innovations meeting. Since we started having these meetings we have made some changes that really benefit the...
How has 2012 been for you? How will 2013 be? Better, worse or about the same? Now is the time for you to decide! 2012 has been a tough year at Appletree. For the first half...
"I don't have time to any marketing this week - I've got too much work to do." "I can't come to the networking meeting - one of my clients wants to see me." How often do...
When I'm working on creating Marketing Plans with clients (and November has been a busy one, with plans created for four new clients) we always look at how much money should be spent on marketing. "How...
For your marketing to work properly, you need to plan it. You need to know what you're doing, when, how and why. If you just do a bit now and then, when you're not too busy,...
One of the key tools we use for our clients is e-newsletters. We plan, write and deliver these according to our clients marketing objectives. Read our blog on why e-newsletters are great for SEO. We always...
At Appletree we provide marketing support for our clients across many activities, from planning strategy to writing blogs and social media updates. Increasingly, we achieve great SEO results not because we are working to a strategy...
A lot of people I meet who run small businesses are working really hard to grow those businesses. They are doing loads of marketing, spending lots of their valuable time and quite a bit of their...
How do you get your business to where you want it to be? Once you've set some objectives and goals that you want to achieve - the number of new clients, the increase in your turnover...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
