I've been writing about how SEO should be approached from a true marketing perspective for what seems like an age now. Back in autumn 2012 I wrote a series of blogs, starting with 'Why clever marketing...
Have you ever thought about using exhibitions to promote your business? Have you been put off by the cost? Have you tried and found it doesn't work? There's more to getting an exhibition right than just...
Search Engine Optimisation (SEO) is such a vital part of the digital marketing world that recently we are seeing more and more companies offering it as a service. More businesses are claiming SEO expertise as...
Can videos work to showcase your business? When I started working with Appletree I had no idea how a small business could use videos to show what they are offering. As far as I was concerned...
How many email newsletters that land in your inbox do you actually read? Do most of them get the 'delete' treatment before you've read them? Is there any point in spending loads of time and effort...
With that many people visiting a social media platform each month, what are you doing to get their attention? YouTube ? the second most popular search engine, have also stated that 500 years of YouTube...
In our unending quest to achieve good rankings for our clients (and Appletree) I read with interest recently that research, published by Branded3 has shown a positive correlation between the number of times a brand is...
"How's business?" This is a question that I get asked a lot at networking meetings. (It's also a question I ask a lot, as it is a great way to get a conversation going.) Being a...
It is recommended that your business/business leader should be tweeting every 30-60 minutes, so if we took that statistic into a working day - Monday 9-5, this would suggest that you tweet between 8-16...
One of the most enjoyable roles I've undertaken in my recent career has been that of a mentor. A number of years ago I inadvertently took on the role of a mentor to a younger colleague,...
USPs (Unique Selling Propositions) don’t work anymore. Why not? Because they’re about selling. They’re not...
The first StandOut Strategy, Certainty, is about being a safe pair of hands for your...
There’s a buying process that everyone goes through when they’re looking to invest in a...
