How Often Should You Review Your Marketing?
How Often Should You Review Your Marketing? A couple of years ago, while I was writing the section of my book, Magnetic Marketing, that talks about scheduling your marketing, I realised that I needed to...
How Can You Use Videos To Promote Your Business?
How Can You Use Videos To Promote Your Business? They say that a picture paints a thousand words. So how many words could you paint with a video? Using a combination of words, pictures, music and...
What is The Best Aspect of Marketing?
Recently I have been asked the question "what is the best aspect of marketing?" or "what marketing is the best?" This is a question that even the most veteran of marketers would not be able to...
Are Your Blogs Effective?
We've championed the use of blogs for marketing for a long time. Now we need to look at whether blogs are actually working. As with all marketing tools, you must measure their effectiveness, adjust and re-measure...
LinkedIn Endorsements are Really Useful!
There's been a lot of cynicism around LinkedIn endorsements. Many people don't really understand what they're for and why we should be using them. I can include myself in this, as I didn't see the point...
Why Should I Use Blogs?
Did you know that uploading a weekly blog can increase your Google ranking? As Google loves fresh content we are seeing more blogs being uploaded to websites. However are blogs only being used for Google rankings?...
The Last Post
My last Appletree blog. A time for me to think back over my time at Appletree, and consider how, in my mind, marketing has genuinely found its place. Place - one of the 4 P's in...
When Did You Last Sack one of Your Clients?
Here's another exert from my new book, One in Ten, that will be published later this year. It's about a lesson I learnt in the third year of my business, when I was still working as...
How To Get More Views For Videos
You have recognised that videos are an important marketing activity that connects you with your audience. You have started filming, creating and uploading videos but noticed that the videos are not reaching the amount of views...
Real Marketing vs Ranking ‘Fixers’ – the Battle Continues …
I've been writing about how SEO should be approached from a true marketing perspective for what seems like an age now. Back in autumn 2012 I wrote a series of blogs, starting with 'Why clever marketing...
