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Twitter isn’t just a gossip engine


Twitter isn’t just about sending your followers chatty messages constrained to 140 characters, or valuable tips that can be shared. You can use it like a search engine too, or a method of exposing your complaint and getting results!

Like a search engine: I have seen many questions put out on Twitter. If you have many followers, and they are of good callibre, you are guaranteed a response within a very short time, in some cases immediately. Popping a question into Twitter can provide some interesting answers, certainly a question Chantal asked recently about finding new venues in Oxford and Reading for her networking group Ladies That Lunch… And Men Too came up with lots of suggestions, and we all know that personal referrals carry much more weight than the same information found in a directory or similar listing capacity.

As a method of complaint: A friend of mine was having trouble with BT. In exasperation she tweeted her grievance to her followers about it, expecting only to get commiserations back from her friends. Instead she was tweeted by a BT representative, asking her what the problem was, and offering her his telephone number so she could discuss it properly with him. She did this, the problem was recognised and a solution was offered, BT honoured their promise to amend the problem, and within minutes my friend had her telephone working again.

These are just two examples of how to use Twitter effectively, for both business and personal use. Obviously these scenarios can be swapped over, but it is the fact that a communication tool like Twitter can be put to practical use as well as chatting to find out the latest and to feed your blog in order to spread your expertise.


  1. Hi Alice – thanks for that. Here are three other ways to use Twitter: the search box at the top ot the screen can help you find someone in a particular profession – just type in the profession name, e.g. photographer. Also, maybe you want to know what’s being said about a particular topic right now – one that isn’t trending. Again, type the topic name in the search tool. One other suggestion: you mention Chantal using Twitter for networking. I recommend this: Tweet that you’re looking for a particular professional, and include your phone number. Your Tweet gets retweeted to people who aren’t even following you, and if you’re lucky, which I have been a number of times, you get a call or email from someone who’s interested.

    • Alice says:

      Thank you very much for these extra Twitter tips, Dean ? very interesting and useful. I particularly like the referral method one! I’ve also found that if you mention a particular subject, those associated with it will tweet back – for example, Chantal mentioned she was seeing a new copywriter to expand our writing services, and several interested copywriters tweeted to see if they could also be considered. It’s the old adage: if you don’t ask, you don’t get!

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