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Wednesday 21 September 2016

Write a Book to Show off Your Business Expertise!

This month in the blog we’ve been looking at the challenge of building up your business reputation and how you can do this by showing your […]
Wednesday 30 July 2014

In the A – Z of Marketing, W is for – Writing

In the A – Z of Marketing, W is for – Writing When I was walking my dogs the other evening, in the summer sunshine, I […]
Tuesday 28 January 2014

How to Get Started on Writing a Book

How to Get Started on Writing a Book   Having recently published my second book, I’ve been speaking about it a lot at the networking events […]
Monday 21 October 2013

To Blog or Not To Blog?

To Blog or Not To Blog? Over the past four months I have been writing a bi-weekly blog for Appletree. When I started to write I […]
Monday 19 November 2012

6 Months Down The Line

6 months down the line I am now in the sixth month of my apprenticeship! It’s hard to believe that I’ve been working for Appletree for […]
Friday 25 May 2012

How to Write an Effective Sales Letter

It seems the art of letter writing is disappearing fast.  It?s a shame, not only from a handwriting point of view, but also because a simple […]
Wednesday 28 March 2012

Newsletters – Great for SEO and Website Visitor Value

A regularly published B2B email newsletter is a key component of most B2B digital marketing strategies. They are a cost-effective way to nurture prospects and help […]
Thursday 8 March 2012

Who should you be writing your website for?

I?ve recently seen many articles emphasising the importance of your website copy being ?written for your customers not for search engines?.  If, like most people, you […]
Wednesday 25 January 2012

Can You Remember What You’re Going to Say?

How do you remember what you’re going to say? If you’re giving a talk or a presentation, how do you remember what to say? Can you […]