How Can You Promote Your Business Through Workshops?
This month in the blog we’ve been looking at how best to show what’s different about your business. In part one we considered why you need to stand out from the busy market place and you...
Social Imagination – or the Importance of Standing in the Shoes of Your Customer
You’ve probably heard how important it is to be able to stand in the shoes of your customer – to be able to see things from their perspective, when promoting your business. Doing this helps you...
Do You Have a Marketing Plan for This Year?
Last year I wrote a number of blogs about the best marketing tools you can use for your business. I covered a range of different marketing activities that work really well for us here at Appletree...
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your own marketing? Are you a website designer? No? So why...
Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing
Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing “I have to use cold calling to promote my business,” they say. “Why is that?” I ask. “Because everyone else in my industry does it....
Massive Marketing Mistakes – Number Four: Trying to Work with Everyone
Massive Marketing Mistakes – Number Four: Trying to Work with Everyone “Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. This is Massive Marketing Mistake Number Four – thinking that...
The Marketing Golden Ticket
Here's a clever idea I heard recently to encourage more people to go to your website. In March I gave a presentation at an FSB event that was all about using the Internet to grow your...
Experience Business
Appletree has been helping to organise a business exhibition, Experience Business next month. The event will take place on October 10th at The Springs Hotel in Wallingford. Everyone is welcome to attend the free event. As...
What Do You Do Before You Go Networking?
In July I wrote on this blog about some of the things you need to think about before you go to a networking meeting. You could just turn up, but if you spend some time preparing...
What is Networking and How Does it Work? Part Two
Back in June I wrote a blog post about how and why networking works. Click here to read that postand read on for more reasons that you should use networking to grow your business. Face to...
