Mind mapping your website
How do you work out the best structure for your website? Whether you?re starting from scratch, or planning a review of your site, what?s the best way to work out which pages to use and where to...
Taking your customers on a journey through your website
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] If you plan what you want your website visitors to do and think about how they will react to pages on your site, you can encourage them to do what you...
It’s not good to make your website flashy
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I saw a question on LinkedIn that asked how to optimise a website's homepage that consisted purely of Flash. Flash is a programme that provides animation with images and graphics for websites, and you...
“Not all bounces are bad”
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This title is derived from a quote from Cat Young of Solve the Web, who kindly came to the Appletree offices last week to give us a quick tour of Google...
