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Wednesday 28 November 2018

In the A-Z of Marketing, X is for Finding Your X Factor

Running your own business can be very rewarding; it can also be hard work. The market place for coaches, consultants and trainers is particularly crowded, with […]
Wednesday 17 January 2018

In the ABC of Marketing – C is for Content

Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you […]
Tuesday 25 October 2011

Do you need a niche?

A while ago I wrote about how important it is to identify your ideal clients ? the people you really want to work with and who […]
Tuesday 27 September 2011

What do you do? And how do you tell people?

When you go to networking meetings and someone asks ?What do you do?? can you answer succinctly, in a way that leaves people wanting to know […]
Wednesday 15 June 2011

Can you sell from the stage?

Can you sell your products and services from the stage? I?m not talking about the theatrical stage or suggesting that you become an actor. This is […]
Monday 23 May 2011

Feast versus famine ? which do you prefer?

Do you recognise this scenario? You start your business and you?re not very busy, so you do lots of marketing ? going networking, sending newsletters and […]