How Not to Win New Clients
I shouldn’t have won James as a new client last year. Why not? Because I didn’t do my marketing properly! Read More
In the A-Z of Marketing, X is for Finding Your X Factor
Running your own business can be very rewarding; it can also be hard work. The market place for coaches, consultants and trainers is particularly crowded, with more people deciding to set up their own companies all...
In the ABC of Marketing – C is for Content
Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you provide a service and you could spend a lot of...
Do you need a niche?
A while ago I wrote about how important it is to identify your ideal clients ? the people you really want to work with and who really want to work with you. Click here to read...
What do you do? And how do you tell people?
When you go to networking meetings and someone asks ?What do you do?? can you answer succinctly, in a way that leaves people wanting to know more? Can you get your message across in one minute...
Can you sell from the stage?
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] Can you sell your products and services from the stage? I?m not talking about the theatrical stage or suggesting that you become an actor. This is about selling what you do...
Feast versus famine ? which do you prefer?
[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] Do you recognise this scenario? You start your business and you?re not very busy, so you do lots of marketing ? going networking, sending newsletters and mail shots and all the...
