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The Special Effect way of using Social Media

At the end of March 2012 I went to a networking meeting of the Late Breakfast in Oxfordshire. We were treated to a brilliant talk by the guys at Special Effect, a charity that helps people...

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Is a blog more than a marketing accessory?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Someone on LinkedIn asked a question if blogs are businesses. Many of the answers wittered on about affiliate and sponsored advertising, as if making money made your blog a business. I...

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Latest Blog

Don’t Listen to What Your Clients Really Want!

A couple of years ago I ran my StandOut Strategies workshop for a CEO group...

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How to Lose Clients – for Certain!

I write a lot about how your business can stand out, win new clients and...

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Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

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