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Friday 30 August 2013

How Can You Use Videos To Promote Your Business?

How Can You Use Videos To Promote Your Business? They say that a picture paints a thousand words. So how many words could you paint with […]
Friday 25 May 2012

How to Write an Effective Sales Letter

It seems the art of letter writing is disappearing fast.  It?s a shame, not only from a handwriting point of view, but also because a simple […]
Thursday 8 March 2012

Who should you be writing your website for?

I?ve recently seen many articles emphasising the importance of your website copy being ?written for your customers not for search engines?.  If, like most people, you […]
Friday 10 February 2012

Why Good Customer Service is a Great Marketing Tool

I recently read some great tips from a customer service expert for calming people down if they are making a complaint. Hold your customers in high […]
Friday 15 April 2011

How do your customers find you?

I have a good friend whose new business is doing particularly well. She opened her new shop nearly two years ago, and already she is overwhelmed […]
Monday 20 December 2010

Do some Christmas giving via LinkedIn

‘Tis the season to give and take, and this should not be confined to presents under the Christmas tree! Business thrives on giving and taking, especially […]
Monday 22 November 2010

Ineffectual landing pages are a waste of time

This sweeping statement has arisen because I see so many examples! In fact this covers two kinds of landing pages, since it refers to the webpage […]
Monday 23 August 2010

9 selling drives that relate to marketing

Here are some tips on various selling techniques. Controversially I’m treating them like my marketing methods: building relationships, spreading expertise and gaining credibility, as these attributes […]
Monday 5 July 2010

Using video testimonials to spread the word

A few weeks ago I went to a really good workshop on social media. I picked up lots more tips about using LinkedIn, Facebook and Twitter […]