spreading expertise

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Friday 27 August 2010

What issues face marketing today?

One factor facing marketing today that is not accommodated adequately by businesses is that it needs to take time to succeed. So many companies confuse it […]
Monday 23 August 2010

9 selling drives that relate to marketing

Here are some tips on various selling techniques. Controversially I’m treating them like my marketing methods: building relationships, spreading expertise and gaining credibility, as these attributes […]
Wednesday 11 August 2010

What do you think marketing is?

I’ve been tweeting about the difference between marketing and sales, and that they’re not the same: the former is about gaining relationships, spreading expertise and maintaining […]