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“How Do I Show My Business Expertise?”

In last week’s blog we looked at the challenge of not having an established business reputation – whether you’re new to business or you’ve made of change of direction. We saw that having a strong reputation...

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“How Can I Grow My Business When No One Has Heard of Me?”

If your business is fairly new, you’ve recently moved to a new area, or you’re launching a new service to a new market, building up a strong reputation can be hard work. You need that reputation...

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I Can’t Afford To Do Proper Marketing – It’s Too Expensive!

Is that what you think about marketing? Would you rather get some new clients and get some money coming in, before you invest in any proper marketing? That’s what a lot of new businesses do –...

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The Real Social Networking

There has been a great deal of talk in the last few years about ‘social networking’ and how useful it is to promote and grow a business. According to Wikipedia, a social network is: “A social...

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Is There a Time NOT to Go Networking?

Is There a Time NOT to Go Networking? One day last week we had a really busy day in the office, with some interesting issues to sort out. By the end of the day I was...

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The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year!

The Alternative 12 Days of Christmas – or 12 different ways to promote your business next year! On the first day of Christmas my true love … –  so you think you know the rest? Here...

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The A – Z of Marketing: The Full List

The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...

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Get Your Marketing Right and You Don’t Need to Know How to Sell

Get Your Marketing Right and You Don't Need to Know How to Sell Ask any Marketing Consultant whether they think marketing is more important than sales and of course they will tell you that it is....

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Content is Queen

Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of marketing material, for all sorts of small businesses. As time has...

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In the A-Z of Marketing, K is for … Knowledge

In the A-Z of Marketing, K is for ... Knowledge  I wrote in this blog a couple of weeks ago about how sharing your expertise is a great way to promote your business and grow your reputation....

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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