Zen and the Art of Customer Service
What usually happens when you decide to stop using a service? You might email your service provider to tell them you're going and that's often it. No one waving goodbye to a valuable customer. No one...
What usually happens when you decide to stop using a service? You might email your service provider to tell them you're going and that's often it. No one waving goodbye to a valuable customer. No one...
I?ve recently seen many articles emphasising the importance of your website copy being ?written for your customers not for search engines?. If, like most people, you haven?t got the time to research the very latest advice,...
Recently I wrote a blog about why you need a strategy for your marketing and I explained two out of four possible strategies you can use. Click here to read the first blog about the first...
Why do you need a strategy? For the very same reason that you set goals for your marketing and your business. You could just set off and try lots of different marketing activities, in the hope...
When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...
[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] ?Dear Sir or Madam? - if you really want to get my attention, make a phone call first to find out my name, instead of addressing me that way. ?We currently have...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] During a recession one of the main marketing activities to suffer is advertising. This is not surprising, as most adverts fail because the people that write and/or design them don't understand...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
My forthcoming book is the result of over 20 years of looking for better ways...
You might not be a big fan of Christmas. You might not even celebrate the...