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Zen and the Art of Customer Service

What usually happens when you decide to stop using a service? You might email your service provider to tell them you're going and that's often it. No one waving goodbye to a valuable customer. No one...

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Who should you be writing your website for?

I?ve recently seen many articles emphasising the importance of your website copy being ?written for your customers not for search engines?.  If, like most people, you haven?t got the time to research the very latest advice,...

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Why you need a strategy for your marketing ? part two

Recently I wrote a blog about why you need a strategy for your marketing and I explained two out of four possible strategies you can use. Click here to read the first blog about the first...

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Why you need a strategy for your marketing ? part one

Why do you need a strategy? For the very same reason that you set goals for your marketing and your business. You could just set off and try lots of different marketing activities, in the hope...

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Where is your business?

When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...

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How not to do direct mail

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] ?Dear Sir or Madam? - if you really want to get my attention, make a phone call first to find out my name, instead of addressing me that way. ?We currently have...

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5 top tips for writing adverts

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] During a recession one of the main marketing activities to suffer is advertising. This is not surprising, as most adverts fail because the people that write and/or design them don't understand...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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