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Wednesday 20 February 2013

Zen and the Art of Customer Service

What usually happens when you decide to stop using a service? You might email your service provider to tell them you’re going and that’s often it. […]
Thursday 8 March 2012

Who should you be writing your website for?

I?ve recently seen many articles emphasising the importance of your website copy being ?written for your customers not for search engines?.  If, like most people, you […]
Friday 18 November 2011

Why you need a strategy for your marketing ? part two

Recently I wrote a blog about why you need a strategy for your marketing and I explained two out of four possible strategies you can use. […]
Friday 11 November 2011

Why you need a strategy for your marketing ? part one

Why do you need a strategy? For the very same reason that you set goals for your marketing and your business. You could just set off […]
Friday 4 November 2011

Where is your business?

When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, […]
Wednesday 13 April 2011

How not to do direct mail

?Dear Sir or Madam? – if you really want to get my attention, make a phone call first to find out my name, instead of addressing me […]