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What Do You Need to Sell to Reach Your Goals?

Last week I had a Review Meeting with one of our clients. We created a website for him about six months ago, to help him be found by potential clients and have been working on improving it...

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How Do You Know if Your Marketing is Working?

One of the secrets of good marketing is to find out what works and do more of it. So how do you find out what works? You measure your marketing! I am always amazed by the...

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What issues face marketing today?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One factor facing marketing today that is not accommodated adequately by businesses is that it needs to take time to succeed. So many companies confuse it with sales and expect immediate...

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Positive blog reviews

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] I inwardly celebrate the arrival of a new blog, but silently sigh when I see missed opportunities. There are many elements of a blog that are not incorporated, mostly due to...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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