When you’re a coach, consultant or trainer, the simplest way to find enough of the right sort of clients for your business is by planning how you’re going to promote it, creating a schedule for that...
In an earlier blog this year (which you can find here) we looked at how important it is to get clear on where you are, before you set off on any journey. If this is a...
When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Businesses have a varied view of what marketing is for, and how it can be used, and it invariably depends on their financial position, the product or service they are promoting,...
Ad hoc marketing doesn?t work. You can?t send one email newsletter and sit back and expect the phone to ring. You can?t go to one networking meeting and expect everyone there to give you business. Good...
Most marketing messages are far too long. Pages of content instead of a paragraph. Paragraphs...
