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Thursday 17 April 2014

In the A – Z of Marketing, M is for … Market Research

In the A – Z of Marketing, M is for … Market Research Are you trying to develop a new service or product to sell? In […]
Monday 11 February 2013

Do You Speak the Language of Your Clients?

Last week I was invited to an SEO webinar. It was only an hour long but still I got some useful tips out of it. Whilst […]
Wednesday 8 August 2012

How Not to Network ? Common Mistakes and How to Avoid Them

Once you?ve learnt some of the skills of networking, you?ll find that it gets easier to do. However, there are plenty of things that can go […]
Wednesday 6 June 2012

Good Websites really are Written for Customers, not Search Engines

Good website copy writing has never been about keyword stuffing.  During April, Google announced its latest updates: Penguin and Panda.  These updates are designed to allow […]
Friday 1 July 2011

How do you use Twitter?

In marketing terms, people view using Twitter in different ways. Some see it as a somewhere to make friends and listen to lots of gossip. Others […]
Friday 17 June 2011

What gaps are in your communication strategy?

The fourth assignment for my CIM Professional Certificate in Marketing involves creating a communications audit on the organisation I have based my assignment upon. After I […]
Wednesday 27 April 2011

How not to do direct mail ? part 2

About 18 months ago, we got in touch with a company that sells mailing lists, to see if they could provide us with useful contacts for […]
Wednesday 13 April 2011

How not to do direct mail

?Dear Sir or Madam? – if you really want to get my attention, make a phone call first to find out my name, instead of addressing me […]
Monday 17 January 2011

LinkedIn: Use the power of Answers

At the end of your navigation links in your LinkedIn profile is a tab called ‘More’. At the top of the drop-down menu that appears when […]