In the A-Z of Marketing Experts – D is for Dave Sumner Smith
I’m sitting in an airport in Germany speaking to Dave Sumner Smith, waiting for a flight to take us home from a week’s skiing holiday. Dave and I met on one of these ski trips a...
In the A-Z of Marketing Experts – could C be for Chantal Cornelius?
Or would that be too egotistical or presumptuous? The reason I have decided to grant this prestigious letter of the alphabet to myself is because I actually want to write about the concept of being an...
In the A-Z of Marketing P is for …
Do you know who first said that a picture paints a thousand words? The phrase emerged in the USA in the early part of the 20th century. Its introduction is widely attributed to Frederick R. Barnard,...
In the A-Z of Marketing – N is for Needs
Do you know what this animal is? It’s a Narwhal, of course! It’s a whale with a huge tusk that lives in the Arctic waters around Greenland, Canada, and Russia. Did you need to know that?...
In the A-Z of Marketing – L is for Listening
How can ‘listening’ be a marketing tool, I hear you cry! Listen to what I have to say and I’ll tell you why this is one of the most forgotten marketing tools, that is also one...
In the A-Z of Marketing – I is for Ideal Clients
“How’s business?” I asked the website designer I was chatting to at the networking meeting. “Not bad,” he replied “But we could do with some more clients." “What sort of clients are you looking for?” I...
In the ABC of Marketing – C is for Content
Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you provide a service and you could spend a lot of...
In the ABC of Marketing – B is for Business Networking
Last year I was asked to give a talk about how coaches, consultants and trainers can promote themselves. There’s a lot of marketing that you can do when you provide a service and you could spend...
In the ABC of Marketing – A is for Ask for Referrals
In October 2017 I was asked to give a short talk about how coaches, consultants and trainers can promote themselves. There’s a lot of marketing that you can do when you provide a service and you...
Five Ways to Become Famous
When you run your own business, you need to become famous. Why? Because if people don’t know who you are, what you do and why you’re so good at what you do, then they will never...
