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Wednesday 6 February 2019

In the A-Z of Marketing Experts – D is for Dave Sumner Smith

I’m sitting in an airport in Germany speaking to Dave Sumner Smith, waiting for a flight to take us home from a week’s skiing holiday. Dave […]
Wednesday 16 January 2019

In the A-Z of Marketing Experts – could C be for Chantal Cornelius?

Or would that be too egotistical or presumptuous? The reason I have decided to grant this prestigious letter of the alphabet to myself is because I […]
Wednesday 1 August 2018

In the A-Z of Marketing P is for …

Do you know who first said that a picture paints a thousand words? The phrase emerged in the USA in the early part of the 20th […]
Wednesday 4 July 2018

In the A-Z of Marketing – N is for Needs

Do you know what this animal is? It’s a Narwhal, of course! It’s a whale with a huge tusk that lives in the Arctic waters around […]
Wednesday 6 June 2018

In the A-Z of Marketing – L is for Listening

How can ‘listening’ be a marketing tool, I hear you cry! Listen to what I have to say and I’ll tell you why this is one […]
Wednesday 11 April 2018

In the A-Z of Marketing – I is for Ideal Clients

“How’s business?” I asked the website designer I was chatting to at the networking meeting. “Not bad,” he replied “But we could do with some more […]
Wednesday 17 January 2018

In the ABC of Marketing – C is for Content

Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you […]
Thursday 11 January 2018

In the ABC of Marketing – B is for Business Networking

Last year I was asked to give a talk about how coaches, consultants and trainers can promote themselves. There’s a lot of marketing that you can […]
Wednesday 6 December 2017

In the ABC of Marketing – A is for Ask for Referrals

In October 2017 I was asked to give a short talk about how coaches, consultants and trainers can promote themselves. There’s a lot of marketing that […]