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Friday 27 January 2012

When a workshop is more than just a workshop

If you offer any kind of service to customers, running workshops are a great way of marketing yourself and your business.  They inform and advise and […]
Friday 27 May 2011

The importance of long-term marketing

Businesses have a varied view of what marketing is for, and how it can be used, and it invariably depends on their financial position, the product […]
Tuesday 15 February 2011

How to make a brand powerful

I noticed a clever piece of branding yesterday on Twitter. It was incredibly subtle (the best marketing always is) and this company took advantage of Valentine’s […]
Tuesday 7 September 2010

How customer loyalty is preferred over satisfaction

If you make your customers happy, then they are satisfied; but that is not the same as loyalty. Loyalty requires working on these satisfied customers, giving […]
Monday 12 July 2010

How to get your newsletter content read

In my last post I wrote about how to increase the opening rates of your newsletter, and for this post I am concentrating on newsletter content and how that […]