When a workshop is more than just a workshop
If you offer any kind of service to customers, running workshops are a great way of marketing yourself and your business. They inform and advise and can act as a great way of speaking directly to...
The importance of long-term marketing
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Businesses have a varied view of what marketing is for, and how it can be used, and it invariably depends on their financial position, the product or service they are promoting,...
How to make a brand powerful
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I noticed a clever piece of branding yesterday on Twitter. It was incredibly subtle (the best marketing always is) and this company took advantage of Valentine's Day to send a message...
How customer loyalty is preferred over satisfaction
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] If you make your customers happy, then they are satisfied; but that is not the same as loyalty. Loyalty requires working on these satisfied customers, giving them excellent, high quality service,...
How to get your newsletter content read
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In my last post I wrote about how to increase the opening rates of your newsletter, and for this post I am concentrating on newsletter content and how that can increase the likelihood of...
