I've been writing about how SEO should be approached from a true marketing perspective for what seems like an age now. Back in autumn 2012 I wrote a series of blogs, starting with 'Why clever marketing...
In our unending quest to achieve good rankings for our clients (and Appletree) I read with interest recently that research, published by Branded3 has shown a positive correlation between the number of times a brand is...
During April 2012 Google rolled out its latest updates, Penguin and Panda. The objective of the updates is generally to repel those website which are written primarily to score highly in Google rankings. Those sites which...
What is a ?Blog?? Shorthand for ?Weblog,? a blog offers an easy way to present brief chunks of frequently refreshed Web content. Blogging has been a steadily increasing practice for most companies over the past few...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....
