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Do People Really Buy People?

'People buy people' is a phrase you've probably heard more times than you need to, but when you sell a service it really is important. I'd like to share a story with you, to show you...

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Marketing Planning: How Will You Get There?

In my previous blogs, Where is Your Business Currently and Growing the Business, Setting your Goals.  We talked about marketing planning and how to grow your business. After reading both these blogs you will now have...

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Are You Afraid of Giving Away your Secrets?

At the Marketing Planning workshop  I ran in March, we got onto talking about writing books, newsletters and articles. These are all ways of sharing your expertise and advice ? just as I do in this...

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How Not to Network ? Common Mistakes and How to Avoid Them

Once you?ve learnt some of the skills of networking, you?ll find that it gets easier to do. However, there are plenty of things that can go wrong and affect the results of your networking efforts. Here...

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Business Rites of Passage

I read a great article today in one of the nationals (a printed version no less!) about an ingenious set of challenges for the writers? soon-to-be teenage son.  He wanted more independence, more money, and more...

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10 questions you can ask … a marketing company

If you?re thinking about taking on a marketing company, here are 10 questions you can ask them, to help you decide who to work with and how much to spend. Who do you specialise in working...

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Making a case for case studies

A great way of promoting what you do is by writing case studies about your clients. They are also a great way to get feedback from your clients and to build up stronger relationships with your...

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What makes your perfect clients tick?

If you?d rather work with PERFECT clients, than ones that sometimes pay you on time and don?t demand too much too soon, you need to work out who these people are. One way is by thinking...

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Popularity, sociability and desire

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The Royal Wedding has been a really 'big' thing during the past month, not just here in jolly old Blighty, but absolutely massive in the States. They haven't got a Royal...

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Watch out for our new website

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] We?re building a brand new website for Appletree, so I thought I?d let you know how we?re doing it and how we do it for clients. The first thing we did...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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