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Monday 19 March 2012

Integrating your online marketing

On 7 March 2012 I was asked to give a presentation at an FSB event, on how to integrate your online marketing. There had been two […]
Tuesday 15 February 2011

How to make a brand powerful

I noticed a clever piece of branding yesterday on Twitter. It was incredibly subtle (the best marketing always is) and this company took advantage of Valentine’s […]
Wednesday 15 December 2010

Why you don?t have to compete on price

I?ve always seen Waitrose as the quality end of supermarkets. They always charged more for the same brands as the other supermarkets and in return you […]