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Be a pest ? Everest

A little while ago I wrote on this blog how impressed I was with the customer service we received last autumn when we bought new windows from Everest. The company has gone to great lengths to...

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How should you use #ff effectively in Twitter?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] For those who don't already know, #ff is a hashtag that stands for 'follow friday'. It is a fun gimmick that adds to the sociability element of Twitter, typically used on...

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Is being the fastest the best?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] It is commonplace to hear that an event had received a large audience because it has been publicised on Twitter. This does, of course, depend on how many followers the Twitterer...

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Using video testimonials to spread the word

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] A few weeks ago I went to a really good workshop on social media. I picked up lots more tips about using LinkedIn, Facebook and Twitter that we?ll be passing on...

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Promoting your business through CSR (Corporate Social Responsibility)

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] We?ve been working with a CSR consultant, Jo Sandford from Creating Synergy, to look at what CSR we?ve been doing in our business and what else we can do. Jo knew...

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Can you make money by going green?

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Are you doing your bit to save the environment and reduce your carbon footprint? And if you are, can you use what you're doing to make money, by telling people what...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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