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In the ABC of Marketing – C is for Content

Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you provide a service and you could spend a lot of...

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Are You Going Live With Your Business?

When you provide a service, such as coaching, consulting or training, the best ways to promote what you do is by showing people what you do. Anyone who is looking to buy a service is unlikely...

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How Do You Know if Your Marketing is Working?

One of the secrets of good marketing is to find out what works and do more of it. So how do you find out what works? You measure your marketing! I am always amazed by the...

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How to Write an Effective Sales Letter

It seems the art of letter writing is disappearing fast.  It?s a shame, not only from a handwriting point of view, but also because a simple letter can still be an effective sales tool. Here?s a...

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You want a blog? – Here is how to write it

You?ve decided blogging is for you and will be valuable for your company.  So, how do you make it effective?  Follow these simple steps as a good starting guide.  Step 1 - what?s your focus going...

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Doesn?t every marketing company have a database?

I nearly laughed out loud when one of my clients asked me if I have a database ? somewhere to store details of all my clients and contacts. I was surprised that he asked, but perhaps...

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Using events to promote what you do

[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] Do you use events to promote your business? You probably go to networking meetings, to connect with new prospects, but have you thought where else you can go, or what else...

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Ineffectual landing pages are a waste of time

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This sweeping statement has arisen because I see so many examples! In fact this covers two kinds of landing pages, since it refers to the webpage the visitor first lands on...

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Are your customers using the same social media as you?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] This was the topic of conversation I had at a CIM course on marketing trends last week. Of course the speakers were stressing how important it was to get into social...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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