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Wednesday 17 January 2018

In the ABC of Marketing – C is for Content

Last year I gave a talk about how coaches, consultants and trainers can promote themselves. There is so much marketing that you can do when you […]
Wednesday 24 August 2016

Are You Going Live With Your Business?

When you provide a service, such as coaching, consulting or training, the best ways to promote what you do is by showing people what you do. […]
Monday 11 June 2012

How Do You Know if Your Marketing is Working?

One of the secrets of good marketing is to find out what works and do more of it. So how do you find out what works? […]
Friday 25 May 2012

How to Write an Effective Sales Letter

It seems the art of letter writing is disappearing fast.  It?s a shame, not only from a handwriting point of view, but also because a simple […]
Wednesday 25 April 2012

You want a blog? – Here is how to write it

You?ve decided blogging is for you and will be valuable for your company.  So, how do you make it effective?  Follow these simple steps as a […]
Friday 20 April 2012

Doesn?t every marketing company have a database?

I nearly laughed out loud when one of my clients asked me if I have a database ? somewhere to store details of all my clients […]
Monday 27 June 2011

Using events to promote what you do

Do you use events to promote your business? You probably go to networking meetings, to connect with new prospects, but have you thought where else you […]
Monday 22 November 2010

Ineffectual landing pages are a waste of time

This sweeping statement has arisen because I see so many examples! In fact this covers two kinds of landing pages, since it refers to the webpage […]
Friday 30 April 2010

Are your customers using the same social media as you?

This was the topic of conversation I had at a CIM course on marketing trends last week. Of course the speakers were stressing how important it […]