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So what?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] ?We?ve got 100 years of providing accountancy services.? ?We?ve worked with hundreds of satisfied clients.? ?Our products are the cheapest and best.? ?We listen to what our clients want and provide...

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Who cares about customers?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] As I walked into the shop, the assistant didn?t acknowledge me, as she was busy talking to her friend on the other side of the counter. I started looking for a...

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What makes a good newsletter?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] As a result of doing some research into what people think about e-newsletters, the answers have been varied and very interesting, fuelled by diverse attitudes and individualistic insights. One thought is that...

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How to increase the open rate of your newsletters

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] One of the features of Appletree's newsletter system JAC shows how many of your newsletter's recipients have opened it (and there is also a new feature that shows you who has...

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5 ways to promote your blog

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I keep an eye on many LinkedIn Groups, especially ones about blogging, and one question was asked 'What are your 5 favourite ways to promote a blog?'. Well, I couldn't resist!...

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How to write a book

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] Last Friday morning I took myself out of the office and away from its distractions, so I could spend some time working on my book. Unless I set aside specific time...

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Promoting your business through CSR (Corporate Social Responsibility)

[caption id="attachment_153" align="alignleft" width="85" caption="Chantal"][/caption] We?ve been working with a CSR consultant, Jo Sandford from Creating Synergy, to look at what CSR we?ve been doing in our business and what else we can do. Jo knew...

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Latest Blog

Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

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You Don’t Do Any Marketing? Really?

If I had a pound for every time I’ve heard someone say “I don’t do...

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Does Everyone on Your Team Share Your Strategy?

Recently I ran a workshop about the StandOut Strategies for a group of business owners....

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