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Wednesday 10 October 2018

In the A-Z of Marketing, U is the Importance of Being Unique

“No one else does what I do; my business is unique.” This is what I hear from time to time from prospective clients. They are convinced […]
Wednesday 8 August 2018

In the A-Z of Marketing Q is for Queen Bee, of course!

The great thing about working in marketing is that it allows you a certain amount of creative licence. As I’ve been progressing through the A-Z of […]
Wednesday 11 July 2018

In the A-Z of Marketing O is for Two Tentacles of the Octopus

This time in the A-Z of Marketing, I’ve decided to write about two elements of marketing, because when you are promoting a service such as coaching, […]
Wednesday 4 July 2018

In the A-Z of Marketing – N is for Needs

Do you know what this animal is? It’s a Narwhal, of course! It’s a whale with a huge tusk that lives in the Arctic waters around […]
Wednesday 13 June 2018

In the A-Z of Marketing – M is for Measurement

If you’ve been to any of my workshops, listened to any of my webinars or read my book, Magnetic Marketing, then you will know that there […]
Wednesday 6 June 2018

In the A-Z of Marketing – L is for Listening

How can ‘listening’ be a marketing tool, I hear you cry! Listen to what I have to say and I’ll tell you why this is one […]
Wednesday 2 May 2018

In the A-Z of Marketing – J is not for Jargon, but for Jokes

The great thing about writing an A-Z of Marketing is that you don’t really have to have a clear idea of what you’re going to write […]
Wednesday 7 March 2018

In the A-Z of Marketing – F is for Follow Up

I’ve been trying to buy a conservatory for over a year, without much success. I have the money, but no one seems to want to take […]
Wednesday 14 February 2018

In the A-Z of Marketing – E is for Email Newsletters

Way back in about 2005 I started sending out an email newsletter every month. Scribbles has been published on the third Wednesday of the month since […]