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Why You Must Market Your Marketing

As marketers we spend a huge amount of our time creating compelling content for our clients, as does every marketing consultant or agency for their clients.  So, with all this marketing activity going on all around...

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How often should I update my website?

When was the last time you had a look at your website? I mean properly had a good look through your website and thought, I need to update this! We (at Appletree) are finding that more...

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Simple Things to Improve the Performance of Your Website

You've got a website to help promote your business, excellent.  Now, when was the last time you looked at it?  When was the last time you looked at it from your customer's perspective?  During a marketing...

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Never be ashamed of making things easy

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There is nothing more off-putting than being spouted at by a lot of jargon, especially if you're not familiar with it. It can be very demoralizing to keep asking what 'x'...

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Why SEO is untouchable

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I was talking to someone the other day about SEO (search engine optimisation) and they asked me to send them some examples. Of course I instinctively said 'Yes', but then I...

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What’s added value in marketing?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In one of the questions I answered in LinkedIn, one responder asked me what I meant by added value. He thought it referred to the difference between the cost price and...

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Latest Blog

Want to Get Better at Selling Your Service?

Many people I speak to – especially the owners of small service businesses – tell...

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You Don’t Do Any Marketing? Really?

If I had a pound for every time I’ve heard someone say “I don’t do...

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Does Everyone on Your Team Share Your Strategy?

Recently I ran a workshop about the StandOut Strategies for a group of business owners....

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