As marketers we spend a huge amount of our time creating compelling content for our clients, as does every marketing consultant or agency for their clients. So, with all this marketing activity going on all around...
When was the last time you had a look at your website? I mean properly had a good look through your website and thought, I need to update this! We (at Appletree) are finding that more...
You've got a website to help promote your business, excellent. Now, when was the last time you looked at it? When was the last time you looked at it from your customer's perspective? During a marketing...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There is nothing more off-putting than being spouted at by a lot of jargon, especially if you're not familiar with it. It can be very demoralizing to keep asking what 'x'...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I was talking to someone the other day about SEO (search engine optimisation) and they asked me to send them some examples. Of course I instinctively said 'Yes', but then I...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In one of the questions I answered in LinkedIn, one responder asked me what I meant by added value. He thought it referred to the difference between the cost price and...
Most marketing messages are far too long. Pages of content instead of a paragraph. Paragraphs...
Every year in December, people start talking about Christmas and what it’s really about. For...
Over the last four months I’ve dedicated a monthly blog post to each of my...
