In the A – Z of Marketing O is For … Objectives
In the A - Z of Marketing O is For Objectives Why are objectives so important for your business? Over the past years at Appletree, there have been times when we were unsure as to what...
In the A - Z of Marketing O is For Objectives Why are objectives so important for your business? Over the past years at Appletree, there have been times when we were unsure as to what...
Here is a process we use for creating Marketing Plans for all our clients and our business. It forms the structure of the book ? Magnetic Marketing ? and it?s what we talk about in short presentations called The 9 Minute...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] As the recession deepens (and all those BNI types who still testify that there isn't a recession, wake up and smell the coffee), businesses are starting to appear a mite desperate....
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Businesses have a varied view of what marketing is for, and how it can be used, and it invariably depends on their financial position, the product or service they are promoting,...
Ad hoc marketing doesn?t work. You can?t send one email newsletter and sit back and expect the phone to ring. You can?t go to one networking meeting and expect everyone there to give you business. Good...
[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Quite a lot of what I do is technical. There was once a time when I didn't understand what I do, so I had to learn, usually the long and hard...
[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there is no way anybody could...
Many people I speak to – especially the owners of small service businesses – tell...
If I had a pound for every time I’ve heard someone say “I don’t do...
Recently I ran a workshop about the StandOut Strategies for a group of business owners....