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Tuesday 29 April 2014

In the A – Z of Marketing O is For … Objectives

In the A – Z of Marketing O is For Objectives Why are objectives so important for your business? Over the past years at Appletree, there […]
Tuesday 8 May 2012

The 9 Minute Marketing Plan

Here is a process we use for creating Marketing Plans for all our clients and our business. It forms the structure of the book ? Magnetic Marketing ? and it?s […]
Monday 13 June 2011

Online marketing may not be quick, but it’s effective

As the recession deepens (and all those BNI types who still testify that there isn’t a recession, wake up and smell the coffee), businesses are starting […]
Friday 27 May 2011

The importance of long-term marketing

Businesses have a varied view of what marketing is for, and how it can be used, and it invariably depends on their financial position, the product […]
Friday 22 October 2010

Using analogies to explain the technical bits

Quite a lot of what I do is technical. There was once a time when I didn’t understand what I do, so I had to learn, […]
Monday 26 April 2010

Bring your business to your customers, not the other way round

Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there […]