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The Journey So Far!

  2013 has been a quite a roller-coaster ride for me personally and professionally. There have been some major changes and learning experiences during the year. The journey has been somewhat interesting, from facing redundancy to...

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Pin Your Interest

    In the series about Social or Not To Social we have been looking at the popular social media platforms. In the last in this series we are going to explore is Pinterest. Pinterest is...

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Google Plus Your Business

In the series Social or Not To Social, we have been discussing the various social media platforms. This week let's look at Google Plus (Google+). In comparison to Facebook, Twitter  and LinkedIn Google+ is the new kid on...

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Goodbye Appletree

Goodbye Appletree It's quite a surreal thought, but this is my last blog post at Appletree. Over the past year and a half I have shared the start of my marketing journey with you. I have...

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The Social Media Christmas

With the advent of new technology, the way you communicate with your customers has changed a lot and as a result you have to find ways in engaging with your customers differently. New mobile phones, tablets...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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