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Monday 26 March 2012

Do your clients have a pulse and a cheque book?

When you set up your business, did you take on whatever work came your way? Did you do any work that people were happy to pay […]
Tuesday 25 October 2011

Do you need a niche?

A while ago I wrote about how important it is to identify your ideal clients ? the people you really want to work with and who […]
Friday 8 October 2010

Is tweeting a waste of time?

To the uninitiated Twitter may be considered a useless pursuit. The idea of reading these little ?messages? that rapidly zip past your eyes, all seemingly unconnected […]
Wednesday 22 September 2010

What does a website review involve?

I’m doing several website reviews this week. The main brief is to find out whether each website attracts the right kind of customer, and whether the […]
Friday 23 July 2010

Does blogging have an etiquette?

People have various concepts of what constitutes blogging etiquette. Of course there are the obvious ones like being nice to other bloggers, and much of these […]
Monday 26 April 2010

Bring your business to your customers, not the other way round

Gone are the days when customers came to you. The internet may be compared to a massive shopping-mall, but it is, of course, so huge, there […]
Tuesday 2 March 2010

10 top tips for Twitter

These tips were compiled for a social networking seminar given last week, so I’m sharing them with you: 1. Write quality tweets It’s extremely important to […]