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How Not to Win New Clients

I shouldn’t have won James as a new client last year. Why not? Because I didn’t do my marketing properly! Read More

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Don’t Bother Looking After Your Clients

Don't Bother Looking After Your Clients Growing a successful business is all about winning new clients, isn't it? It's about going after them, doing a great job on your sales pitch and getting them to sign...

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Don’t Bother with New Clients

Don't Bother with New Clients Many people I meet spend a lot of time chasing new clients in an attempt to grow their businesses. In my opinion, you don't need to waste time looking for new...

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Can A Trade Show Actually Bring You Money?

  Can A Trade Show Actually Bring You Money? In the modern digital age that we live in, communication between one and other has become such an easy task. With the use of platforms such as...

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?You all know what I do, so I don?t really have much to say.?

This is something I heard someone say at a networking meeting last month. We had eaten lunch and were then given the chance to stand up for about a minute, to tell the rest of the...

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Building a bridge to your goals

Rachel is a very brave, inspirational lady. A few years ago she made some major changes to her life and now she does exactly what she wants. Her life is full of adventure and she takes...

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Why you need a strategy for your marketing ? part two

Recently I wrote a blog about why you need a strategy for your marketing and I explained two out of four possible strategies you can use. Click here to read the first blog about the first...

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How not to do newsletters

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] There are three secrets to publishing a great newsletter, that gets read and that will bring you business. 1. Planning ? don?t do any. Just make it up as you go...

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Taking the customer services journey

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] The October issue of my email newsletter, Scribbles, was about sales and marketing, and which is more important. (Click here to read it.) I received some really interesting feedback to that...

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How to encourage newsletter signups from your website

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This scenario arose from one of our new clients, which I would like to share with you. They migrated from their previous newsletter system to JAC, Appletree's version, and consequently were issued...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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