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“Not all bounces are bad”

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] This title is derived from a quote from Cat Young of Solve the Web, who kindly came to the Appletree offices last week to give us a quick tour of Google...

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What does a website review involve?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I'm doing several website reviews this week. The main brief is to find out whether each website attracts the right kind of customer, and whether the right message is being put...

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How links benefit blogs

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Blogs thrive on links. In fact, blogs are full of links, contained mostly in the content of the sidebars, both internal (navigation around the blog) and external (destination exits or entry...

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5 tips for webpage success

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many factors that should go into a webpage. I see so many that lack even the fundamentals, resulting in a boring, uninspiring, even an useless product. Consider these tips...

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Webcopy: it’s not just words

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] I had a bit of a rude awakening the other day when an expert told me off about my webcopy. My trouble is I think visually, which sometimes I concentrate too much...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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