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Save Money by Measuring Your Marketing

Save Money by Measuring Your Marketing How often do you measure your marketing? Do you know which of your marketing activities are giving you the best return and which ones you should stop doing or change?...

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In the A – Z of Marketing … A is for Analytics

In the A - Z of Marketing ... A is for Analytics At our last team meeting, in the pub, we discussed blog topics for this year. We came up with the idea of 'The A...

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What Do You Need to Sell to Reach Your Goals?

Last week I had a Review Meeting with one of our clients. We created a website for him about six months ago, to help him be found by potential clients and have been working on improving it...

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Why You Must Market Your Marketing

As marketers we spend a huge amount of our time creating compelling content for our clients, as does every marketing consultant or agency for their clients.  So, with all this marketing activity going on all around...

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Measure Your Marketing to Make it Work Harder

I sold another copy of my book Magnetic Marketing, at a networking meeting last week. I seem to sell quite a few copies to people I meet at networking events, so I thought I should measure...

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The 9 Minute Marketing Plan

Here is a process we use for creating Marketing Plans for all our clients and our business. It forms the structure of the book ? Magnetic Marketing ? and it?s what we talk about in short presentations called The 9 Minute...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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