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Do You Have a Marketing Triangle?

I don’t have all the answers when it comes to marketing and since the world of business and promoting is always changing, I like to do what I can to keep up. With this in mind,...

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Online marketing may not be quick, but it’s effective

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] As the recession deepens (and all those BNI types who still testify that there isn't a recession, wake up and smell the coffee), businesses are starting to appear a mite desperate....

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What does a website review involve?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I'm doing several website reviews this week. The main brief is to find out whether each website attracts the right kind of customer, and whether the right message is being put...

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What’s added value in marketing?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] In one of the questions I answered in LinkedIn, one responder asked me what I meant by added value. He thought it referred to the difference between the cost price and...

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Social Media: how can it work for you?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] In response to Chantal?s post Is Social Media a Waste of Time?, I felt a need to highlight certain elements of social networking that would make the experience more positive, manageable,...

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10 top tips for Twitter

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] These tips were compiled for a social networking seminar given last week, so I'm sharing them with you: 1. Write quality tweets It's extremely important to write good content. If people...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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