Latest Blog

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Filter by Categories
Appletree Marketing
Blogs
Books
Brand Recognition
Clients
Competitors
Connection
Content
Contribution
Copywriting
CSR
Databases
Design
Email newsletters
Facebook
LinkedIn
Marketing
Marketing Motivation
Marketing Planning & Marketing Strategy
Measurement
Networking
Newsletters
Online Marketing
Podcasts
PR
Presentations
Pricing
Referrals & Recommendations
Reputation
Sales
Social Media
Strategies
Targeted Marketing
Twitter
Uncategorized
USP
Videos
Websites
Workshops

Categories

Don’t Just Write a Marketing Plan – Use it!

Hindsight is a wonderful thing.  Looking back at my career in marketing, the handful of companies I've worked for (before Appletree) have, I think, all had a Marketing Plan. What I realise now though, is that...

Read More

Do You Plan Your Marketing?

I suppose you may be thinking "Do I need to plan marketing?" In short, yes you do. Marketing is a vital organ in your business and it needs to be managed to constantly promote the business...

Read More

How to make marketing work for your business in 2013

What's the first stage of getting your marketing to work for you?  Plan it. This doesn't mean creating a formal marketing strategy document after days of brainstorming and " blue sky thinking".  It basically means looking...

Read More

Marketing – it’s a lot like exercise – it works best when you do it often and regularly.

I'm one of those people who have to do exercise often and regularly to see any results whatsoever.  I used to see this as very bad, but have started to see it in a different light...

Read More

Save money by measuring your marketing

I?ve written a new case study to go into the second edition of my book, Magnetic Marketing, and thought you might like to read how measuring your marketing can save you money. The first edition of...

Read More

Keep your presentations clear and simple

At the Late Breakfast networking event on 14 March 2012 I heard a really good presentation by Jackie Fitzgerald from Action Coach, on making sense of finances. I?ve been running Appletree for nearly 12 years and...

Read More

What’s your marketing strategy?

Last week I wrote about setting goals for your business and marketing. Once you've done that, you then need to plan how you?re going to get to your goals ? the strategies you?re going to use. Whatever sort...

Read More

How SMART are your goals?

You've probably heard of SMART goals. It's a way of setting goals that many people have used for years. But did you know that you don't have to have SMART goals? Read on to find out more,...

Read More

Where is your business going?

When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...

Read More

How to get customers to notice you

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] Many people consider advertising to be a waste of money, because they do not get any business from it. They spend a lot on the design to make it look good, and...

Read More

 

Sign Up for the Scribbles Newsletter

– receive practical marketing advice and ideas every month.





Follow us on social media for more marketing updates

Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

Read More

Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

Read More

Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

Read More

View All

© 2000 - 2024 Appletree Marketing Consulting Ltd. All Rights Reserved.

Sign Up for the Scribbles Newsletter

Sign Up for the Scribbles Newsletter

– receive practical marketing advice and ideas every month.





x