marketing planning

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Friday 26 April 2013

Don’t Just Write a Marketing Plan – Use it!

Hindsight is a wonderful thing.  Looking back at my career in marketing, the handful of companies I’ve worked for (before Appletree) have, I think, all had […]
Monday 22 April 2013

Do You Plan Your Marketing?

I suppose you may be thinking “Do I need to plan marketing?” In short, yes you do. Marketing is a vital organ in your business and […]
Friday 4 January 2013

How to make marketing work for your business in 2013

What’s the first stage of getting your marketing to work for you?  Plan it. This doesn’t mean creating a formal marketing strategy document after days of […]
Friday 28 September 2012

Marketing – it’s a lot like exercise – it works best when you do it often and regularly.

I’m one of those people who have to do exercise often and regularly to see any results whatsoever.  I used to see this as very bad, […]
Friday 13 April 2012

Save money by measuring your marketing

I?ve written a new case study to go into the second edition of my book, Magnetic Marketing, and thought you might like to read how measuring […]
Friday 23 March 2012

Keep your presentations clear and simple

At the Late Breakfast networking event on 14 March 2012 I heard a really good presentation by Jackie Fitzgerald from Action Coach, on making sense of […]
Thursday 21 July 2011

What’s your marketing strategy?

Last week I wrote about setting goals for your business and marketing. Once you’ve done that, you then need to plan how you?re going to get to your […]
Thursday 14 July 2011

How SMART are your goals?

You’ve probably heard of SMART goals. It’s a way of setting goals that many people have used for years. But did you know that you don’t have […]
Monday 11 July 2011

Where is your business going?

When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, […]