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Monday 4 January 2016

Do You Have a Marketing Plan for This Year?

Last year I wrote a number of blogs about the best marketing tools you can use for your business. I covered a range of different marketing […]
Wednesday 30 October 2013

Only 42 Shopping Days until Christmas!

Only 42 Shopping Days until Christmas! In August we ordered our Christmas cards. We didn’t do it because I’m a huge fan of Christmas and because […]
Friday 26 April 2013

Don’t Just Write a Marketing Plan – Use it!

Hindsight is a wonderful thing.  Looking back at my career in marketing, the handful of companies I’ve worked for (before Appletree) have, I think, all had […]
Monday 25 June 2012

Lots to Like with LinkedIn

I?d like to share with you an idea that one of my clients came up with, which has helped her grow her mailing list by a […]
Monday 12 March 2012

Why now is a great time to do marketing planning

Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again!  Sound familiar?  The […]
Friday 13 January 2012

Marketing planning and why now is a great time to do it

Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again!  Sound familiar?  The […]
Friday 4 November 2011

Where is your business?

When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, […]
Thursday 21 July 2011

What’s your marketing strategy?

Last week I wrote about setting goals for your business and marketing. Once you’ve done that, you then need to plan how you?re going to get to your […]
Thursday 14 July 2011

How SMART are your goals?

You’ve probably heard of SMART goals. It’s a way of setting goals that many people have used for years. But did you know that you don’t have […]