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Do You Have a Marketing Plan for This Year?

Last year I wrote a number of blogs about the best marketing tools you can use for your business. I covered a range of different marketing activities that work really well for us here at Appletree...

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Only 42 Shopping Days until Christmas!

Only 42 Shopping Days until Christmas! In August we ordered our Christmas cards. We didn't do it because I'm a huge fan of Christmas and because we can't wait to put up the decorations (I'm not...

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Don’t Just Write a Marketing Plan – Use it!

Hindsight is a wonderful thing.  Looking back at my career in marketing, the handful of companies I've worked for (before Appletree) have, I think, all had a Marketing Plan. What I realise now though, is that...

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Lots to Like with LinkedIn

I?d like to share with you an idea that one of my clients came up with, which has helped her grow her mailing list by a huge amount and has helped her start a relationship with...

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Why now is a great time to do marketing planning

Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again!  Sound familiar?  The start of a new year is generally filled with repeated...

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Marketing planning and why now is a great time to do it

Planning, that old exercise of writing a list of things you are going to do, only never to look at the list again!  Sound familiar?  The start of a new year is generally filled with repeated...

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Where is your business?

When you first set out on a journey with a map, you need to know where you are. If you don?t know where you?re starting from, you can?t work out the best route to your destination...

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What’s your marketing strategy?

Last week I wrote about setting goals for your business and marketing. Once you've done that, you then need to plan how you?re going to get to your goals ? the strategies you?re going to use. Whatever sort...

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How SMART are your goals?

You've probably heard of SMART goals. It's a way of setting goals that many people have used for years. But did you know that you don't have to have SMART goals? Read on to find out more,...

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Planning for Success

Ad hoc marketing doesn?t work. You can?t send one email newsletter and sit back and expect the phone to ring. You can?t go to one networking meeting and expect everyone there to give you business. Good...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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